Focus is absolutely critical for any early stage company, and this is no different for us at NYSHEX.
Back when we launched in August 2017, people were pleased to see us address a very complex problem that our industry has grappled with for years; unreliability from booking downfalls and rollings. At the same time, we got feedback to say our technology didn’t meet the requirements of all shippers. We listened carefully, but we didn’t even try to meet all the requirements. In fact we simply couldn’t, it would have been physically impossible.
Instead, we focused in on the needs of a select group of innovative carriers and shippers. Together we collaborated to prove three foundational hypotheses:
Reflecting on 2018, I imagine we felt similar to the developers of the first camera phone. When the first camera phone launched in 2000, it was met with a lot of skeptics. They said the photos were too pixelated, it didn’t have a flash, etc…
Nonetheless, the developers learned from their early versions and continued to innovate and improve. Today of course camera phones are widely used and part of our everyday lives.
With the pun intended, it’s great to finish off 2018 knowing our focus was correct, and our core belief is true: NYSHEX can help make shipping be more reliable!
We’re excited to continue innovating and we look forward to rolling out new products and features in 2019 that will make NYSHEX far more relevant to many more shippers!
HAPPY NEW YEAR TO ALL OF YOU!