case study

Optimize ocean freight to cut costs and improve inventory flow.

Discover how Hallmark Cards, an iconic global brand, leverages NYSHEX to reduce contingency costs, streamline inventory management, and optimize ocean carrier contracts.

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The Problem

Navigating ocean freight disruptions comes at a high cost.

Unpredictable lead times and unreliable service levels create significant supply chain inefficiencies. Managing disruptions requires extensive contingency planning, leading to increased costs and excess inventory.

56%

of disruptions happen upstream.

65%

of bookings fail to arrive on time and in full.

The Solution

Proactive Performance Management.

Hallmark partnered with NYSHEX to gain real-time visibility into their ocean freight operations. By leveraging NYSHEX’s Proactive Performance Management software, Hallmark now optimizes contract adherence, tracks performance analytics, and responds to disruptions before they escalate.

Real-Time Insights

Into carrier performance and contract adherence.

Automated Alerts

To detect potential risks and disruptions.

Data-Driven Decisions

To optimize shipping lanes and reduce costs.

How Hallmark achieves success with NYSHEX.

Received Early Alerts

Hallmark’s team is notified as soon as a disruption is detected—whether a shipment is at risk of missing a port cut or a volume deviation occurs. This allows them to act before issues escalate.

Addressed Disruptions Proactively

The platform provides alternative shipping options in real-time, enabling Hallmark to minimize delays and reduce reliance on costly last-minute solutions.

Track Carrier Performance & Optimize Routes

By analyzing carrier reliability across different shipping lanes, Hallmark ensures its supply chain operates efficiently, reducing transit time variability and excess safety stock.

Fast implementation with immediate results.

Hallmark was up and running with NYSHEX in less than a month. The intuitive interface required minimal training, allowing teams to:

Benefits Hallmark gained on day one:

Immediate booking visibility showing planned shipments, actual volumes, and any changes.
Real-time shipment tracking to stay updated on key milestones like ETD, ETA, and potential delays.
Proactive disruption alerts to get notified early about risks like missed port cuts and take quick action.

Why Hallmark chose NYSHEX.

Unlike traditional tracking solutions, NYSHEX integrates directly with nine of the world’s leading ocean carriers, providing unmatched visibility from booking confirmation rather than waiting until shipments reach the port.

With NYSHEX, Hallmark benefits from:

Proactive Performance Management to ensure contract adherence.
Advanced Analytics to select the most reliable ocean carriers.
Reduced Transit Time Variability, leading to lower contingency costs.